As an International Fan Analyst, you will play a pivotal role in shaping our client’s global presence by transforming fan data into actionable insights that drive international growth and engagement. In this role, you will collaborate closely with marketing, business stakeholders, international teams, and clubs to analyze fan activity and uncover opportunities to expand and deepen fan relationships across key international markets.

You will combine strong analytical and technical capabilities with strategic thinking to translate complex datasets into clear, business-friendly insights. This role is ideal for someone passionate about sports, curious about fan behavior, and comfortable working in a fast-paced, cross-functional environment to support data-driven decision-making and marketing performance. 

Primary Location: ​Across Canada 

Work Model: ​Fully Remote

Employment Type: ​Contract 

Vacancy Status: ​New 

RESPONSIBILITIES 

Hands-on Analytics

• Query complex fan and marketing datasets using SQL, Python, or similar tools
• Analyze large datasets to identify trends, patterns, and actionable fan insights
• Apply rigorous critical thinking to problem solving and analytical solution design
• Translate analytical findings into clear, business-friendly insights for stakeholders
• Deliver end-to-end analytical outputs including data exploration, analysis, and insight delivery
• Assist in UAT for new datasets and pipelines to ensure accuracy, usability, and alignment with business requirements
• Partner with data engineering teams in root cause analysis (RCA) of data issues and bugs

Marketing Performance and Optimization

• Partner with marketing teams to develop and enhance audience segmentation capabilities for acquisition, engagement, and retention campaigns
• Support campaign planning and strategy with data-driven insights
• Evaluate 1:1 marketing campaign data requirements and enable seamless campaign execution with defined test/control groups and success criteria

International Club Support

• Deliver fan analysis and market insights to support local engagement and marketing initiatives across priority international markets
• Partner with clubs to translate league-wide fan data into actionable insights that drive fan growth and engagement

Cross-Functional Collaboration

• Work closely with marketing, international teams, privacy & legal, and club partners to align strategies and execution
• Collaborate with data engineering and data product teams to define and document business requirements
• Foster a collaborative environment that encourages knowledge sharing and innovation
• Engage with third-party partners to assess data quality, troubleshoot discrepancies, and identify opportunities to enhance fan insights

QUALIFICATIONS, SKILLS & EXPERIENCE 

• Bachelor’s degree in Analytics, Economics, Business Analysis, Marketing, or a related field
• 3+ years of hands-on experience using SQL, Python, or other data querying tools
• 1+ years of stakeholder management or cross-functional collaboration experience
• Strong analytical skills with the ability to interpret data and translate insights into business recommendations
• Experience delivering end-to-end analytical work, from data exploration to stakeholder presentation
• Excellent communication and storytelling skills with both technical and business audiences
• Strong critical thinking, problem-solving, and curiosity when approaching complex analytical questions
• Comfortable navigating ambiguity and working across multiple teams to drive clarity and outcomes

NICE TO HAVE 

• Understanding of data modeling concepts, data pipelines, and cloud data platforms
• Experience working with consumer or fan data
• Experience supporting marketing analytics, audience segmentation, or campaign performance measurement

ABOUT ADASTRA 

Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence—responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.  

Trusted by some of the world’s most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technical expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI, data and cloud journey—building future-ready capabilities and delivering measurable, lasting impact.  

Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia. 

WHAT WE OFFER 

• Opportunity for advancement and career progression
• Competitive compensation
• Successful referral program 
• The opportunity to work with one of Canada’s 50 Best Managed Companies 
• Satisfaction of working for a reputable company  
• A flexible, dynamic, and diverse workplace 

EQUAL OPPORTUNITY EMPLOYER 

In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, marital status, or any other ground as described in the Ontario Human Rights Code.  In addition, accommodation will be provided during the hiring process. Adastra Corporation’s implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance. 

AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions. 
 

There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from ‘@adastragrp.com’ or ‘@talent.icims.com’ are fraudulent. All employment offers are sent via DocuSign and if you receive an employment offer from a suspicious email and not via DocuSign, it is fraudulent. 

Contact careers@adastragrp.com to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.